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CASE STUDY
CHRYSLER DODGE JEEP RAM DEALERSHIP
Targeted Bi-Lingual Mobile Video Campaign
CLIENT:
Chrysler Dodge Jeep Ram
Dealership
INDUSTRY:
Automotive
OBJECTIVE:
Drive low funnel customers to website and actual dealership
SOLUTIONS:
Mobile Video
OUR CHALLENGE
A CDJR dealership wanted to drive low-funnel auto-intenders to their website during the decision phase of their path to purchase.
R2 STRATEGY
We created a video message highlighting the dealership’s 5-star online rating, centered around customer service. Then we utilized that message to target auto-intenders around the dealership and at customers who were on competing dealership lots. The video was produced in both English and Spanish to increase the likelihood of attracting customers to the dealership website.
Key Performance Indicator: Increase in website traffic with 1 minute or longer session duration and more than 1 page view.
The campaign included a video message that centered customer service
R2 CAMPAIGN RESULTS
Within a two week flight, both the English and Spanish video campaigns delivered twice the number of sessions consisting of 1+ minutes versus the dealership’s 3rd party lead providers.
Our video campaigns also saw 27% more sessions of 3+ page visits versus those same 3rd party lead providers. In addition, the budget that was allocated to our campaigns, was on average 45% less than that of the 3rd party lead providers. Lower cost, better results!
Results per $ spent: 10x higher quality sessions vs 3rd party lead providers.
Want to be our next success story? Contact us at:
requests@R2mediainc.com
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